Global Business

Business in increasingly globally focused and firms in order to survive have to respond to global challenges. The central goal of this course is to enhance students’ understanding of global corporate strategies, tools and practices, employed by firms – both large multinationals and SME - in their investment and trade activities across the globe. The course will use both managerial perspective and business environment perspective, which is outside the firm’s direct control. Business strategies will be analysed through the lenses of specific challenges facing firms in the fast-changing global context, such as globalization, regional integration, new communication technologies, global financial system, global supply chain etc. It will also incorporate elements of international business sub-disciplines, such as accounting, corporate finance, management and marketing, human resources and cross-cultural organizational bahaviour. In doing so, the course will employ cutting edge theories and academic research to better understand organizational action within an increasingly global environment. To gain more practical insights the workshop part of the course will rely on integrative case studies to examine international business practices and challenges in a specific country context.