Global Business

General Information
prof. Joost Platje
Number of Hours: 
Course Description: 
  1. Globalization and business: introduction
  2. Multinational firms in a globalised world 
  3. Formal institutions: politics, law and economics 
  4. Informal institutions: culture, values and norm  
  5. Internationalization strategies and challenges 
  6. International trade 
  7. Foreign direct investments
  8. Global and regional economic integration
  9. The global monetary system and foreign exchange 
  10. Manufacturing globally and supply-chain management  
  11. Marketing globally 
  12. Managing HR globally 
  13. Technology diffusion and information 
  14. Ethics and CSR in global business 
  15. Summing up, feedback and grades 
Aims of the course: 

Business in increasingly globally focused and firms in order to survive have to respond to global challenges. The central goal of this course is to enhance students’ understanding of global corporate strategies, tools and practices, employed by firms – both large multinationals and SME - in their investment and trade activities across the globe. The course will use both managerial perspective and business environment perspective, which is outside the firm’s direct control. Business strategies will be analysed through the lenses of specific challenges facing firms in the fast-changing global context, such as globalization, regional integration, new communication technologies, global financial system, global supply chain etc. It will also incorporate elements of international business sub-disciplines, such as accounting, corporate finance, management and marketing, human resources and cross-cultural organizational bahaviour. In doing so, the course will employ cutting edge theories and academic research to better understand organizational action within an increasingly global environment. To gain more practical insights the workshop part of the course will rely on integrative case studies to examine international business practices and challenges in a specific country context. 

Evaluation & Completion: 

Lecture: oral exam; seminar: active participation in the classes, taking part in discussions on readings during the class, short presentation on a selected topic, final paper of about 3000 words.

Basic Literature: 

Czinkota, Michael, Ilkka Ronkainen and Michael Moffett, Fundamentals of International Business, 3rd Edition, Wessex Press 2015.

Dicken, Peter, Global Shift: Mapping the Changing Contours of the World Economy, 7th Edition, Sage, London 2015. 

Hill, Charles W. L. and G. Tomas M. Hult, International Business: Competing in the Global Marketplace, McGraw-Hill Education, New York 2016. 

Hill, Charles W. L. and G. Tomas M. Hult, Global Business Today, 10th Edition, McGraw-Hill Education, New York 2017. 

Morrison, Janet, The Global Business Environment: Challenges and Responsibilities, 4th Edition, Macmillan Education, London 2017.  

Obstfeld, Maurice, Marc Melitz and Paul R. Krugman, International Economics: Theory and Policy, Global Edition, Pearson, Harlow 2017.

Peng, Mike, Global Business, 4th Edition, Cengage Learning, Boston 2017.

Radebaugh, Lee H., Daniel P. Sullivan and John D. Daniels, International Business: Environments and Operations, 15th Edition, Pearson, London 2016.  

Shenkar, Oded and Yadong Luo, International Business, 3rd Edition, Routledge, London 2014.

Verbeke, Alain, International Business Strategy, Cambridge University Press, Cambridge 2013.